Working with the Nike Running team we came together to create a Global Directive for their Holiday 2016 shoe launches. This was an extensive process that went through 17 rounds of creative ideation and fixture concepting. In the end we came up with consistent and attractive connect and engage elements for retail around the world.
During this process I helped with concepting, mechanicals, deck updating, photoshopping, 3D management and overall feedback from the client and lead designers.
Working with the Nike Running team I helped create a Global Directive for their Holiday 2016 footwear launch.